ONE OF A KIND
Popular music has long been a sanctuary for odd birds. But even by those standards, Ellinor Olovsdotter, the unforgettable voice behind such singles as ‘Down on Life‘ and ‘Love Me Badder‘, is a rare species. Past collaborating with electronic dance stars including Skrillex, Diplo and DJ Snake, the Swedish artists rarity is strengthened by a focus on keeping true to her own rhythm.
She escaped as soon as she turned 18, and began traveling the world with a backpack, a notebook, and a desire for experience and defiant self-expression. During that time, Elli (the name she prefers) discovered music as yet another super-open creative channel in her brain. Fast forward a few years and she’s adopted the moniker Elliphant, signed with Sweden’s Artist Company TEN, followed by Dr. Luke’s Kemosabe Records. She’s put out several hype-stoking EPs, starred in an iPad commercial, and released her long-awaited North American debut album ‘Living Life Golden‘ in 2016.
Elli’s unconventional, free-spirited approach to life and art may set her apart in the pop world, but given the response to her music this far, it appears to be exactly what the pop world has been waiting for. From the moment she released her first single – the deliciously cheeky and lo-fi ‘Tekkno Scene‘ (2012) with Adam Kanyama, to her most recent banger ‘War Song‘ (2018) with Imad Royal – there’s been an unrelenting glamour to define and categorize her unique “rasta-pop meets hip-hop meets dance hall”-sound. She’s been compared to MIA, toured the world with Charli XCX and Major Lazer, and counts everyone from Diplo to Skrillex to TV On the Radio’s Dave Sitek as a collaborator and creative co-conspirator.
You’d be hard pressed to name an artist in recent memory who so nimbly borrows from so many genres and seamlessly makes them her own. The title track of the full length debut album ‘Living Life Golden‘ (co-written and produced by Dave Sitek) is a shimmering synth-pop gem, the sonic equivalent of a perfect summer seaside sunset, while ‘Thing Called Life‘ has a melancholic, brooding feel and the lusty ‘Love Me Badder‘ is a straight up radio-ready smash. Meanwhile, ‘Step Down‘ features Joel Little’s signature deceptively simple, laid-back, tropical island sound, but the lyrics are all riled-up punk rock. Then there’s the high-octane and guitar-fueled ‘Everybody (feat. Azealia Banks)‘ – also produced by Dr. Luke and Cirkut – which is more of a “drive a muscle car down the PCH”-kind of track.
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