This month we officially launched TENACITY, a brand new sub-label from TEN Music Group. Ola Håkasson told Music Business Worldwide: “Tenacity is about speed, streaming and that human touch that we need to keep present in the music industry today.”
Kick-starting with releases from Swedum and Hymner, Swedum’s single ‘Summer State of Mind’ has already reached over 200.000 streams on Spotify and Hymner feat. Bast’s ‘Apart’ has over 40.000 streams. The singles are out now on all streaming platforms, listen to them here!