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BENJAMIN INGROSSO

EXTRAORDINARY

Be it behind the keys, behind the scenes or on every TV screen nationwide, Sweden’s Benjamin Ingrosso has turned many a head with his cotemporary twist of polished pop tones and soulful performance bravado. Turning his early proficiency in song writing towards a focus on original music back in 2015, the past two years have seen the 19-year-old artist garner national admiration, critical acclaim and millions of streams alike. Now a nationally acclaimed Melodifestivalen finalist armed with more new music than ever before, the year ahead points to a well-oiled peak in his musical output and some much deserved international acknowledgment for his widespread talents.

Born in Sweden on the outskirts of Stockholm and raised with a strong tie to his Italian heritage, it didn’t take long for Benjamin to find his feet within the world of entertainment. Whilst the other boys were out chasing girls, the self-trained pianist and guitarist spent his early childhood crafting his ear and eye for songmanship. It served him well, for by the age of seven he had already penned his first gold certified hit. Borrowing inspiration from the likes of Hall & Oates, Stevie Wonder and Michael Jackson along the way, his commitment to the balance of modern and traditional pop hallmarks has sparked a lifelong commitment to penning, branding and performing and powerful music. For him, it is an exercise in creative freedom few generations before him have been able to experience. “Artists are more free than ever before,” he explains. “There’s a lot more ways to show the world what you’re all about. I don’t want to just be an artist. I want to be an entertainer. The number has to be something you really want to see and hear. It’s an experience that can play with all the senses.”

Now, that spark is epitomized by the vocal detail, melodic finesse and high octane performance values associated with Benjamin Ingrosso. Having signed to TEN Music Group in 2015, the home of such national treasures as Zara Larsson, ICONA Pop and Erik Hassle, his initial footsteps as a solo artist have continued to turn heads for all the right reasons. From the gold certified fall in love, Benjamin’s first multi-million streaming solo offering, to romantic summer pop romp ‘Love You Again,’ there’s a sense of the timeless meeting the contemporary when the young crooner strikes up a tune.

At the outset of 2017, single ‘Good Lovin’ cut to the core Benjamin’s balance of artistic and performance aspirations. Taking him to the finals of Melodifestivalen and garnering 2m streams on Spotify within its opening week, the critically acclaimed single acts as the perfect springboard for his inauguration to the global market. As no stranger to the camera and the twists and turns that come with such opportunities, the young artist saw the coveted competition as the perfect platform to not only show his homeland what the Benjamin Ingrosso experience is all about, but set the bar for its international expansion. “Regardless of what I do, I want people to feel like they came to see me and got lost in the overall experience,” he explains. “For me being able to perform to people is a real blessing. Melodifestivalen was never just about trying to win a competition. It was about being a part of something big and using it positively.”

As his commitment to making timeless continues to fuel sleepless nights in the studio, the arsenal of new music ahead is testament to the fact that Benjamin’s unwillingness to rest on the laurels of the last single or his family namesake. Set to consistently channel a customised stamp that falls far for the stereotypical world of Swedish pop music, 2017 promises to be a year of liberating steps for the soul, spirit and swagger Benjamin Ingrosso is throwing into the ring.

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